Sterling was established in 1996 as an alternative to the traditional mutual fund dealer. Today, we are one of Canada’s premier independent dealers currently standing at 180 advisors strong in 8 provinces (Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, New Brunswick, Nova Scotia, Newfoundland and Labrador).

As part of the Sterling Independent Financial Network, our advisors enjoy the benefits of having access to best in class financial products* and services with the support of an innovative, advisor oriented dealer that is committed to service excellence. Sterling was founded under 3 governing principles which remain firmly in place today, which is to be:

Innovative - With the use of advanced technology and our industry leading compensation model and services, Sterling endeavors to make it easier for Advisors to do business while assisting them in running a more efficient and profitable practice.

Integrated - Our senior management team has experience in all aspects of running a successful dealership and all our back office staff are cross-trained thereby creating efficiencies while reducing redundancies that advisors often encounter at other dealers. By having a fully integrated dealership we are also able to adapt and respond quickly to market and regulatory changes.

Independent - We are 100% privately owned and are not affiliated with any “big” financial institution, thus fostering a culture of creativity and entrepreneurial spirit while minimizing the bureaucracy that comes with many of the larger organizations.

We bring a niche to the marketplace with our unique compensation structure, technological achievements and not straying from our independence as a dealer. We strongly believe that as our evolution as a company continues, we are poised to showcase ourselves on a larger scale and everyone in the Sterling Mutuals family will benefit from our efforts.

*Mutual funds provided through Sterling Mutuals Inc. Insurance products available through Sterling Insurance Agency. Please see "Legal Information" tab for more information.