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Nelson Cheng

Chief Executive Officer

As the founder of Sterling Mutuals Inc. in 1996, Nelson entered the mutual fund industry in 1987 where he assisted in building one of the largest financial planning offices in the Windsor area. Nelson's background as an advisor represents a key asset to the firm, as he is thoroughly familiar with the day-to-day realities faced by Sterling's advisors. Nelson's inherent understanding of the needs of advisors, along with his natural talent for computer programming, have also been instrumental in helping him to build Sterling's robust back-office software system.

Elmer Chamberlin

Chief Financial Officer

Elmer holds a Bachelor of Computer Science and an Honours Bachelor of Commerce from the University of Windsor. Mr. Chamberlin has over 20 years of private sector accounting and joined the Company in 2000.

Rocky Ieraci

Vice President, Marketing and Business Development

Rocky is an experienced professional who brings over 19 years of industry leadership in advisory, back office and marketing. He was instrumental in the development of Sterling Mutuals' advisor network and the launch of new products. Relying on the strong foundation laid 20 years ago he will be focusing on business development and advisor services.

Tara Niekrasov

Manager, Operations

Tara joined the Sterling team in 2007 and has had the opportunity work in Accounting and various roles within the Back Office. Her extensive understanding of Back Office Operations has allowed her to progress into the roles of Trade Supervisor and Back Office Manager. As Manager of Operations, she will focus on continuously developing strong Policies & Procedures for the Back Office and advisors.